By Robert Daniel On November 30th, 2010, OwnerIQ sponsored the AdAge Media Evolved Conference in New York City that focused on media innovation and boasted an impressive list of speakers. The roster included McCann Worldgroup’s CEO Nick Brien, Coca Cola’s VP of Integrated Marketing, Scott McCune, and Nick Shore, SVP of Strategic Consumer Insights and […]
On December 22nd, 2010, OwnerIQ was once again mentioned in a major online publication. This time, Businessweek.com’s Ben Kunz gave insight into the FTC’s “Do Not Track Prize” and how it favors big publishers and not small business. Parts of Ben’s article run with the same idea our CEO Jay Habegger outlined in “Why Online […]
On December 15th, 2010, our CEO Jay Habegger made the cover of AdAge.com and the cover of the AdAge.com Blog because of an article he wrote on behavioral targeting. Here’s a screenshot of the site on that date: In his article, Jay outlines why behavioral targeting is actually the most consumer friendly, as consumers can […]
Jay Habegger, our CEO, wrote an article entitled “Is E-Commerce Hijacking Your Marketing Budget?” It made the cover of Twice.com and is currently published on the Twice.com blog.
by Mike Ouellette There are many ways to make money from your site traffic. Here, Mike Ouellette, VP of Publisher Relations at OwnerIQ talks about privacy when it comes to monetizing your website data and respecting visitor rights. Enjoy!