Cisco Reverses the Market Research with OwnerIQ… OwnerIQ sat down with Ken Wirt, VP of Consumer Marketing at Cisco to talk about their new product, the Cisco Valet. Wirt discusses the market research that went into creating this product, as well as the type of consumers who are most likely to buy it. He’s a […]
OwnerIQ meets with partners and prospects at the NATM Conference. While NATM members meet with manufacturers, OwnerIQ meets with both sides of the aisle to help them leverage the value of their existing site traffic.
A commentary on Click Thru Rate by Steve Ustaris Yes, I was surprised myself. Like me, you may have been under the previously ill-informed assumption that legends like Jordan, Magic and Bird would bear this title. If you are under 25, you might even throw wanna-be’s like Kobe and Lebron into the debate. But as […]
by Michael Ouellette Running a successful publisher business comes down to two things: building audience and extracting as much value as possible from that audience through monetization techniques. Building audience involves a mix of developing fresh, valuable content and executing on smart marketing tactics in areas such as search engine optimization. Rightfully so, most midsize […]
by Michael Chass While focusing on ways to help our manufacturer partners for Black Friday/Cyber Monday, I started to reminisce about the times in my career where I was accountable for the marketing of a brand(s) for a manufacturer. Back then, the formula for success was tried and true yielding consistent results: – Focus 20-30% […]