Why Using Online Shopping Behavioral Data Is the Best Way To Target Ads And How Amazon Can Better Serve Marketers

Amazon Advertising has been getting a lot of attention recently with the Wall Street Journal calling them the “Sleeping Giant”, and the main contender to break into the digital advertising duopoly for ad spend with Google and Facebook because it has the “world’s best data on what we buy.” Why? It’s explicit shopping and purchasing data!  […]

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ownerIQ reports fraud rate drastically lower than industry standards

Digital advertising has been part of the online ecosystem since its inception. Along with the ability to deliver ads to consumers online came the ability to provide analytics on the amount of people that saw the ad and the ad’s success of driving the ad viewer to purchase, and therefore the ability to deliver fraudulent […]

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How ownerIQ is setting Brands, Retailers and Advertisers up for Creative Success

You already know ownerIQ is changing the way retailers, brands, and marketers view and access data for digital advertising… but did you know ownerIQ has a robust in-house Creative Services team that can maximize the performance of those digital advertisements with standout, data driven creative solutions? When couples with our turnkey creative capabilities, our unique […]

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Leverage over 45 self-service features in CoEx!

DID YOU KNOW that ownerIQ’s advertising customers can leverage over 45 self-serve features in our CoEx platform today! These features include participating in our Data Marketplace, launching and optimizing campaigns, and accessing audience and campaign reporting. Our self-serve customers still get access to our world class service organization to help them become experts on using CoEx […]

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