New insights into the usage of your data within CoEx

  • by Alex Bistran
  • Sep 29, 2017

As we continue to make transparency and choice our priority, we have launched some new updates to our CoEx platform giving users deeper insights into usage of their data and greater control over their data network. New insights into the usage of your data within CoEx: Companies who participate in any data sharing programs now have […]

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ownerIQ’s New Online-to-Offline Attribution Model Closes Shopper Loop

  • by Aidan Bradley
  • Sep 14, 2017

New attribution capability allows brands to measure campaign impact on site traffic, e-commerce and in-store sales by media channel and partner BOSTON, September, 14, 2017 – ownerIQ, the leading transparent second-party data marketplace, today introduced a new online-to-offline attribution model that will allow retailers and brands to understand how browsing and other online shopping activities […]

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Earning Free Ad Credit Just Got A Whole Lot Easier In CoEx

  • by Alex Bistran
  • Aug 29, 2017

More often than not, retailers and brands overlook the value of their website audience as valuable second-party data. Fortunately, ownerIQ can help. ownerIQ gives companies the tools needed to enhance their second-party data strategy. CoEx, our secure platform, enables companies of all types to both monetize their website data and support their relevant marketing partners with the […]

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Planning for Mobile Holidays

It’s no surprise that consumers’ mobile behavior spikes during holidays. People are away from their desks, enjoying the weather, spending time with their family, their friends and of course, their phones. Some marketers also give their ad campaigns time off during the holidays or set them and forget them at the turn of each month. […]

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Transparency Into Holiday Gift Giving Audiences

  • by Alex Bistran
  • Aug 24, 2017

Holiday ecommerce sales continue to rise year over year. In 2016, retail ecommerce sales grew 17.8% during the holiday season accounting for a record 10.6% of total retail sales for the season. Also in 2016, mobile commerce increased 44% accounting for 29% of overall ecommerce holiday retail sales, and is expected to grow to 51.9% […]

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