Banner Ads: Flawed, Or Just User Error?

  • by ownerIQ
  • Jun 20, 2008

For a long time now Internet display advertising – banners — has been derided as ineffective. Indeed, display advertising is the butt of most jokes about Internet advertising. As recently as yesterday, I was listening to a pitch from a start-up company where the CEO went to great lengths to distance the offering of her […]

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