Q Thoughts

in-market shoppers



Part 3 – What does your DATA bring to the party

Talking third-party data – otherwise known as everyone’s data. The last – and in our opinion, quite possibly least – data segment is third-party data. But we’ll let you be the judge. Third-party data is aggregated through various external platforms and websites, and provided by numerous providers. This data set can be especially useful for […]

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Part 2 – What does your DATA bring to the party

The data party gets interesting… First-party data rocks, we know that – so imagine having access to someone else’s first-party data, therefore significantly expanding your outreach possibilities. Let’s break it down: You establish a relationship with a participating first-party partner (such as a vendor, retailer or publisher), and voilà…you have access to their quality first-party […]

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What Does Dwindling TV Ad Spend Mean for You?

The Times They Are a Changin’. But don’t just take it Bob Dylan; you too are a part of the now. It’s ultimately you who’s in the driver’s seat – or at the very least a willing passenger – within the vehicle of change, paving the way to transformation through participation and action (or lack […]

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