OwnerIQ

What Does Dwindling TV Ad Spend Mean for You?

  • by ownerIQ
  • Dec 09, 2015

The Times They Are a Changin’. But don’t just take it Bob Dylan; you too are a part of the now. It’s ultimately you who’s in the driver’s seat – or at the very least a willing passenger – within the vehicle of change, paving the way to transformation through participation and action (or lack […]

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ownerIQ Welcomes Bluestem Brands (Fingerhut and Gettington.com) as Retail Partners

  • by ownerIQ
  • Dec 04, 2015

ownerIQ is proud to announce the addition of Bluestem Brands, Fingerhut and Gettington.com, as retail partners. As the parent company to 16 fast-growing, dynamic, eCommerce retail brands (including Fingerhut and Gettington.com), and with over $2 billion in annual sales, Bluestem offers great national-brand merchandise with unique payment options to a wide range of customers. The […]

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The Secret Ingredient to Your Programmatic Advertising Initiatives

  • by ownerIQ
  • Nov 24, 2015

In today’s crowded advertising landscape, it’s tough to get away with being anything but programmatic. But while programmatic advertising, or the automated process of buying digital media inventory, is fast becoming an absolute necessity, it’s just as important to know what you can do to increase the value of your programmatic buying solution. There’s just […]

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The 2016 Forrester Predictions are in!

  • by Aidan Bradley
  • Nov 20, 2015

ownerIQ was cited in Forrester’s November 2015 Predictions 2016: Media’s Unbundling Accelerates report “Audience First-Party Data Emerges As A Strategic Asset: “Data co-ops” with retailers and publishers become mainstream.  “…..advertisers will embrace “data co-ops” deals with retailers and publishers. By using solutions like ownerIQ … advertisers will have the opportunity to go beyond their first-party data and third-party segments to see the browse, cart, […]

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Practical Innovation in Digital Media. It Starts with YOU

  • by ownerIQ
  • Nov 17, 2015

Change can make some of us uneasy. Scratch that, it can make most of us uneasy. But change is also inevitable – not to mention necessary if we’re looking to achieve any sort of progress – so we must do our best to inspire positive change. Positive change occurs when someone or something is impacted […]

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