Path to Purchase


Closing the Loop on Measuring Your Retail Outcomes

  • by ownerIQ
  • Nov 04, 2015

You’re always in the middle of something, we get it – and so we thank you (truly) for taking the time to check out this blog. And because we’re always pressed for something, be it time or information, let us start off by asking you two very simple questions that will require zero strenuous effort: […]

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What Do Your Shopping Patterns Say about You?

  • by ownerIQ
  • Oct 13, 2015

You’ve heard this before: You are what you eat. The many of us left nauseated after watching Super Size Me (a documentary in which one brave and healthy man committed to eating solely from McDonalds for 30 days!), know that this saying, in many ways, is valid. The same goes for the many other attributes […]

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The 2015 Digital Shopper Marketing Ecosystem

  • by ownerIQ
  • Aug 05, 2015

The August issue of Shopper Marketing Magazine, out today from Path to Purchase Institute names the top Digital Shopper Marketing solutions. Check out the digital version of the magazine here. Two of our recent partners, have been named in the ecosystem as well, congratulations to News America Marketing and RSi. All solutions were picked by Shopper […]

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OwnerIQ named 2014 Editors’ Choice by Shopper Marketing Magazine

  • by ownerIQ
  • Nov 11, 2014

The OwnerIQ team is proud to announce that we were recognized at the 2014 Shopper Marketing Conference & Expo as one of the most innovative solutions in the industry. Every year thousands of marketing, agency, and retail professionals come together for 3 days during this expo to learn new tactics to reach, engage and influence […]

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