programmatic

Why Everyone Is Talking Second-Party Data

  • by ownerIQ
  • Jun 08, 2016

Last week, ownerIQ hosted a panel discussion at the 2016 MITX Data Summit, from Boston’s Innovation and Design Center. The summit invited top minds in the industry to share proven best practices for business success and explored the latest data strategies in the ever-changing digital marketing landscape. The Q’s session, “Why Everyone is Talking Second-Party […]

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Mother’s Day 2016: What Did You Shop for?

  • by ownerIQ
  • May 09, 2016

Mother’s Day 2016 is a wrap! So what were we shopping for leading up to the special day? Not surprisingly, the gifts we sought out were as unique and diverse as our lovely mamas. Looking at real-time shopping interactions across The Qniverse, we’ve noticed the following behavior from the beginning of April to the week […]

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Let’s Get Real (Transparent) – Find More Buyers with Second-Party Data

  • by ownerIQ
  • Apr 14, 2016

We’re all shoppers. Likewise, we’re all buyers. The difference between these two self-identifying nouns seems minuscule; buyers complete the act of making a purchase, whereas shoppers are really both, buyers and browsers. This seemingly small difference is at the heart of what advertisers and marketers all over the world spend their days ruminating over – […]

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How to Become a Programmatic Pro

  • by ownerIQ
  • Apr 12, 2016

As featured in Inc.com, Steve Ustaris, ownerIQ CMO, shares his insights on how to build a successful programmatic strategy. What drew your interest in marketing technology, and specifically programmatic? I started working at the media agency, Carat, in 1999-2000. Back then, I was assigned to the AOL ISP campaign, so you can say I was […]

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