Article originally posted to Retailing Today on July 16th, 2014 (http://www.retailingtoday.com/article/new-age-shopper-marketing) The concept of “programmatic shopper marketing” is transforming the ways brands engage with shoppers to drive sales, and creating a new set of skills for marketers to master. Technology continues to reshape the way retailers and brands connect with current and prospective customers, especially […]
Advertisers are always looking for more effective ways to target the right audiences. Pitching things to people who’ll never buy those items is a waste of everyone’s time. OwnerIQ is working to make targeted marketing smarter and more effective so you just see ads for things you actually may purchase.
In a recent survey OwnerIQ conducted of media buyers, 70% of respondents said that they believe that many programmatic buying solutions claim that they are targeting unique audiences when in reality all they are really doing is re-targeting (i.e. – hitting consumers who have previously and recently visited the advertiser’s website). In other words, programmatic […]