Q Thoughts

Retailer Targeted Audience

What are your potential customers up to? Want a hint?

Shoppers who visit your site, or your pages on retailers’ sites, are interested in what you have to offer. This is the low-hanging fruit that advertisers have been picking and eating since the earliest days of advertising and marketing. These potential customers are highly qualified shoppers, and should absolutely be marketed to, giving them that […]

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The real value of advertising transparency

Yes, transparency in display advertising is important. In the past several years, we have seen the “black box” players in the display world come up against some serious backlash. If you don’t know what advertising channels are the most successful for your business, then how do you optimize towards them, and derive actionable insights? In […]

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