Shopper Audience

Black Friday and Cyber Monday Insights & Top Products Sold

  • by ownerIQ
  • Nov 30, 2017

It’s no surprise that Black Friday and Cyber Monday are known as the biggest shopping days of the year. This year, predictions of “Black November” are emerging with a whole month of deals for early holiday shoppers as well as “Cyber Week” deals being extended past traditional Cyber Monday. Each year, shopping starts earlier and earlier and […]

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Four Strategies Marketers Can Mirror from a Top Beauty Retailer

  • by ownerIQ
  • Mar 23, 2016

In Q4, 2015, a leading beauty retailer reported considerable growth in revenue for the year. Here is an analysis of the retailer’s successful branding strategies. 1. Prioritize prospects, but understand & invest in loyalty Over the course of her lifetime, the average woman is expected to spend $15,000 on makeup according to a study by Mint.com. […]

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Spread the love: Share your local in-market shoppers with your retailers

  • by ownerIQ
  • Mar 15, 2016

Advertising can be wasteful. In today’s world of information overload, everyone runs the risk of advertising and marketing to many, while reaching if just a few; contributing to outright inefficient strategies. Think about it… How much time and budget do you invest in reaching customers who may or may not purchase your products? But at […]

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WTQ: ownerIQ Reveals 2016 Resolutions Data

  • by ownerIQ
  • Feb 04, 2016

2015 is so last year. Good thing we still have our resolutions, right? But New Year’s resolutions are a funny thing – they’re always kicked off on a hopeful – positive – note. And then time happens. Life happens. And sooner or later, you find those promising resolutions under your bed, lost in a dusty […]

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Pep Boys joins ownerIQ’s Family of Retailers

  • by ownerIQ
  • Jul 13, 2015

We’re excited to announce our auto shopper offering has expanded with Pep Boys joining our retail partner family. Pep Boys is one of the largest nationwide automotive retailer and service chains. pepboys.com receives over one million active shoppers every month and operates 803 stores and approximately 7,000 service bays in 35 states. Pep Boys is also […]

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