The Q

Mother’s Day 2016: What Did You Shop for?

  • by ownerIQ
  • May 09, 2016

Mother’s Day 2016 is a wrap! So what were we shopping for leading up to the special day? Not surprisingly, the gifts we sought out were as unique and diverse as our lovely mamas. Looking at real-time shopping interactions across The Qniverse, we’ve noticed the following behavior from the beginning of April to the week […]

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Let’s Get Real (Transparent) – Find More Buyers with Second-Party Data

  • by ownerIQ
  • Apr 14, 2016

We’re all shoppers. Likewise, we’re all buyers. The difference between these two self-identifying nouns seems minuscule; buyers complete the act of making a purchase, whereas shoppers are really both, buyers and browsers. This seemingly small difference is at the heart of what advertisers and marketers all over the world spend their days ruminating over – […]

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How to Become a Programmatic Pro

  • by ownerIQ
  • Apr 12, 2016

As featured in Inc.com, Steve Ustaris, ownerIQ CMO, shares his insights on how to build a successful programmatic strategy. What drew your interest in marketing technology, and specifically programmatic? I started working at the media agency, Carat, in 1999-2000. Back then, I was assigned to the AOL ISP campaign, so you can say I was […]

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What Weather Prediction Tells Us About Programmatic

  • by Jay Habegger
  • Mar 25, 2016

As I write this there is a major snow storm bearing down on New England, where I live. The storm could either hit us with a wallop or whimper. Which is more likely? Depends on which weather model you believe. The National Oceanic and Atmospheric Administration (NOAA) makes the results of multiple weather models available […]

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