News America Marketing and ownerIQ have teamed up to bring DYNAMIQ to the Industry

DYNAMIQ offers digital marketing solutions including display and video advertising capabilities across desktop, tablet and mobile.

The New Standard in Digital Shopper Marketing

With DYNAMIQ, shopper marketers and brands can now easily target and reach their ideal consumers, delivering billions of impressions fueled by first-party data sourced from hundreds of different retailer, manufacturer, product comparison and savings websites.

Our shopper scoring solution, an innovative methodology designed to maximize efficiency, evaluates impression opportunities within your sales radius at the user level and assigns an individual score. The solution’s unique ability to target more of your best prospects around store locations separates us from our competition.

Online and Offline 1st Party Shopping Data

Advanced Programmatic Technology

New Real-Time Geo-Weighting Capabilities

Offline Sales Measurement & Insights

News American Marketing logo

DYNAMIQ is truly ground-breaking technology that delivers a targeting methodology that ensures messages reach the right shopper, at the right time. Our clients who use it can have confidence that their digital dollars are being well spent and impressions are maximized.

Mike Pollack

SVP Digital | News America Marketing

ownerIQ logo

We’ve pushed the state-of-the-art forward by combining audience and place together as equal dimensions for campaign targeting and optimization. Some companies make the marketer choose one or the other. But DYNAMIQ is the first time the combination of shopper audience data and algorithmic scoring of location has been used together to create a compelling solution for both shopper marketers and brands.

Jay Habegger

CEO | ownerIQ

At a Glance

Who We Are

News America Marketing and ownerIQ have partnered to create the new standard in digital shopper marketing, DYNAMIQ. DYNAMIQ is powered by first-party data from our 500+ strategic retailers and brand partners, as well as SmartSource.com. In addition, our custom built programmatic technology evaluates and makes real-time decisions on 200 million unique shoppers that converts to 30 billion pre-qualified impressions daily.

Products + Services

Digital Marketing solutions offering display and video across desktop, tablet and mobile that power our key initiatives:

  • Online and Offline First-Party Shopping Data
  • Offline Sales Measurement & Insights
  • Advanced Programmatic Technology
  • New Real-Time Geo-Weighting


DYNAMIQ has the ability to score and prioritize individual advertising opportunities down to the user level powered by first-party data from 500+ strategic retailers and brand partners, including Smartsource.com. DYNAMIQ serves ads to all their best prospects within a sales radius, NOT just the ones in desirable geographies. This is what DYNAMIQ brings to the market, and this is how we’ve created the new standard in digital shopper marketing.


Mike Pollack
News America Marketing
Senior Vice President, Digital