With DYNAMIQ, shopper marketers and brands can now easily target and reach their ideal consumers, delivering billions of impressions fueled by first-party data sourced from hundreds of different retailer, manufacturer, product comparison and savings websites.
Our shopper scoring solution, an innovative methodology designed to maximize efficiency, evaluates impression opportunities within your sales radius at the user level and assigns an individual score. The solution’s unique ability to target more of your best prospects around store locations separates us from our competition.
News America Marketing and ownerIQ have partnered to create the new standard in digital shopper marketing, DYNAMIQ. DYNAMIQ is powered by first-party data from our 500+ strategic retailers and brand partners, as well as SmartSource.com. In addition, our custom built programmatic technology evaluates and makes real-time decisions on 200 million unique shoppers that converts to 30 billion pre-qualified impressions daily.
Digital Marketing solutions offering display and video across desktop, tablet and mobile that power our key initiatives:
DYNAMIQ has the ability to score and prioritize individual advertising opportunities down to the user level powered by first-party data from 500+ strategic retailers and brand partners, including Smartsource.com. DYNAMIQ serves ads to all their best prospects within a sales radius, NOT just the ones in desirable geographies. This is what DYNAMIQ brings to the market, and this is how we’ve created the new standard in digital shopper marketing.
Vice President, National Shopper Marketing
News America Marketing
Senior Vice President, Digital