As a multifaceted strategy and creative agency, Barkley wears many hats. We run numerous campaigns with very different and often aggressive goals. ownerIQ’s second-party data solution has made our lives easier by helping us hit our CPA goals consistently. Not to mention, their customer service and response time is top-notch. Thanks to ownerIQ for consistently delivering impressive results and allowing us to help our clients succeed.
Supervising Media Designer at Barkley
Hats off to ownerIQ for being one of the leaders, along with Adobe, in quickly determining the particulars of second-party data. It’s always a challenge to find new ways to add tangible value to customers, and effectively using second-party data is key for achieving success.
Marie Knight Joshi
Business Development, Adobe
Two non-competitive travel advertisers came to Xasis looking to establish a controlled data sharing partnership. We quickly realized that there is a missing link needed to set up this type of a relationship. That link is a second-party data platform which gives advertisers an easy way to control and negotiate the terms of their arrangement.
Director, Strategy & Investment, Xasis
Reaching millennials who are not as familiar with our brand has become considerably more challenging. Through the ability of accessing the audiences of our key retailers and those browsing for travel accessories, second-party data has helped us reach the right audience and expand Canon’s brand message.
Director of Sales, Ecomm and Strategy at Canon
First-party data is easy. You follow that guy from the website. But second-party is that extra spoke in the wheel. It opens up a lot more opportunity. It's a good awareness driver. It's just as relevant [if not more] as first- and third-party data. They complement each other very well.
Associate Partner Media Strategy Paid
Owned & Earned Media, Rosetta
Second-party data is more efficient, [than first and third]. We can maximize that digital dollar and drive the conversion on the website and in the store
SVP & GM of eCommerce, H.H. Gregg