Brand Guidelines

About ownerIQ

ownerIQ “The Q” digitally connects brands and retailers across the Qniverse. The Qniverse, the largest, transparent 2nd party audience marketplace of its kind, aggregates over 1 Billion + online shopping behaviors each month from retailers, product brands and e-commerce sites. Using our fully integrated programmatic stack, our advertisers leverage these partners’ 1st party data pools to power their e-commerce campaigns, retail initiatives, and prospecting programs. ownerIQ was recently named in the 2015 Ad Age BtoB Best Awards, Digiday Signal Awards, Boston Business Journal's Hottest Tech Companies to Watch, and Editor's Choice Award from Shopper Marketing Magazine. For more information, visit

Logo Lockups

ownerIQ logo


High-res vector: .eps

Q logo

the Q

High-res vector: .eps


#199DD9 |
Pantone 7688 C

#A6A8AB |
Pantone Cool Gray 6C


Proxima Nova Regular

ABCDEF 012345!#.

Headline Type

Proxima Nova is a sleek, modern typeface that represents the Q’s new rebrand and feel. The font should be used for one sheets, on web, retargeting ads, headlines, paragraphs, bullets, etc. The new, custom logo also integrates Proxima Nova Bold. If the typeface is unavailable, use Arial; for example in PowerPoint.

Writing out ownerIQ

When writing out ownerIQ, use a lowercase o w n e r and an uppercase IQ. This helps keep our brand modern, and moving toward more frequent use of “The Q.”

Questions about our brand? Reach out