How Channel Marketing works for Manufacturers

Improve conversions, increase sales, drive brand awareness, and get results.

OwnerIQ retargeting technology will enable you to identify and target your website visitors after they leave your site by messaging to:

Your Product Page Traffic

  • These visitors have expressed an interest in your product; bring them back to your site by promoting special offers
  • Convert in-market customers
  • Stay in the consideration set

Your Support Page Traffic

  • Target owners with messaging and bring them back to your site to promote brand loyalty, cross-sell/up-sell opportunities and product launches
  • Speak to your customers with messaging based on the products they own


To learn more, contact us at sales@OwnerIQ.com.
  • Partner with OwnerIQ and your channel partners and use co-op dollars to support targeted advertising and increase channel sales
  • Give your retailers access to your valuable site traffic to improve sales and improve your retailer's conversion rate for your products
  • Complement your current co-marketing programs by retargeting customers with your retail partner's message

Your Product Page Traffic

  • These in-market visitors are valuable to the channel
  • Enable the channel to target these in-market visitors to improve conversions, increase sales and drive in-store traffic
  • Complement your existing marketing
  • Reach and influence impulse shoppers

Your Support Page Traffic

  • Target duress shoppers with specific messaging from your channel partners
  • Speak to your customers with messaging based on the products they own
  • Promote complementary products and accessories


To learn more, contact us at sales@OwnerIQ.com.
  • Your data is valuable to OwnerIQ's advertising partners
  • Partner with OwnerIQ to identify your site visitors - who can be added to OwnerIQ's anonymous segment data pool (segments based on brand affinity, product ownership or interest, etc.
  • OwnerIQ will message your site visitors on behalf of advertisers based on their segments
  • Anytime OwnerIQ messages your site visitors - we'll pay you!
  • Create New Revenue Streams with OwnerIQ's Data Share Program.

To learn more, contact us at sales@OwnerIQ.com.
  • Nearly half of all consumers will return to a site within one hour of viewing a retargeting ad for that site.
  • 73% research and compare specific product features prior to purchase
  • A leading CE manufacturer's retargeting campaign with OwnerIQ yielded a .68 CTR - highest of all concurrent campaigns with 3 other media publishers - and the lion's share (40%) of all recorded clicks

To learn more, contact us at sales@OwnerIQ.com.
How Retargeting Works How Retargeting Works Retargeting Definition