Spotix logo

Spotix Partners with ownerIQ to Deploy Second-Party Strategies and Maximize ROAS

Overview

Spotix offers simple and elegant home upgrades that fit any budget and have a large selection of home, hearth, patio, and BBQ products. Spotix operates FirePitsDirect.com, TeakFurnitureClassics.com, KickAssGrills.com, and FireplaceRemoteControls.com.

Spotix came to ownerIQ looking to maximize their digital ad dollars and ROAS (return on ad spend) while reaching shoppers of the brands they sell.

Kick Ass Grills logo Spotix logo Fire Pits Direct logo

Solution

Through the ownerIQ platform, Spotix had the ability to target the shoppers of the brands that they sell - Napoleon, The Outdoor Greatroom Company, Dimplex, American Outdoor Grill, American Fyre Designs, and drive them to make a purchase at Spotix. By activiating these second-party strategies Spotix received full transparency and oversight of their co-branded digital marketing campaigns.

Business Goals

  • + Maximize ROAS
  • + Boost product sell-through
  • + Drive e-commerce results
  • + Increase brand exposure

Results

ownerIQ was able to identify an untapped shopper channel for Spotix as well as...

21%

Increase in Orders

24%

Increase in Revenue

17%

Increase in Order Size

ownerIQ Shows Success with Outdoor Living

28:1

Return on Ad Spend Using Second-Party Strategies

Attributed to ownerIQ over multiple campaigns run for Spotix and their family of retailers.

Targeting the shoppers who have visited The Outdoor Greatroom Company, Napoleon Grills, American Outdoor Grills, Dimplex, and American Fyre Designs.

We are seeing tremendous value and ROI working with ownerIQ to run multiple second-party data programs across the Spotix umbrella of retailers. It is invaluable to be able to reach the shoppers that have visited the brands we sell during their research/discovery phase. This addition to our digital marketing strategy has opened up a new revenue channel for us and ultimately drives sales and brand awareness.

Adam Kahler

Digital Director, Spotix Inc.

Learn more about ownerIQ