Step2 exceeds ROI goal by 5x with ownerIQ's Retailer Targeted Marketing Solution
The Step2® Company, LLC, is the largest American manufacturer of
preschool and toddler toys. Step2 offers a variety of heavy plastic
toys designed mainly for younger children including outdoor play furniture
and riding toys.
Step2 came to ownerIQ looking to drive brand and product awareness
among parents with children while consistently engaging retail shoppers.
To achieve their goals, Step2 used ownerIQ’s Retailer Targeted Marketing
solution to target active Toys”R”Us shoppers with digital ads year-round.
Retailer Targeted Marketing 1st-party data from major retailers enabled ad targeting to the largest
portfolio of active retail shopper audiences.
sales for new and existing products
brand awareness for Step2
Based on the observed shopping behavior of the Step2 audience, Step2
shoppers index higher than other shoppers in endemic product categories
like Toy Kitchens and Play Food,
as well as non-endemic categories such as the following:
Convertible Car Seat
Food & Beverage
Arts, Entertainment & Recreation
Online Greeting Card Services
Baby & Children Apparel
Seasonal Party Supplies & Decor
Alternative Fuel Cars
Learn more about the benefits of Retailer Targeted Marketing
to target the Toys “R” Us audience of parents was exactly what my
brand needed to succeed in this campaign. We saw tremendous results
exceeding our ROI goal by more than 5x.