Step 2 Case Study


Step2 exceeds ROI goal by 5x with ownerIQ's Retailer Targeted Marketing Solution


The Step2® Company, LLC, is the largest American manufacturer of preschool and toddler toys. Step2 offers a variety of heavy plastic toys designed mainly for younger children including outdoor play furniture and riding toys.

Step2 came to ownerIQ looking to drive brand and product awareness among parents with children while consistently engaging retail shoppers. To achieve their goals, Step2 used ownerIQ’s Retailer Targeted Marketing solution to target active Toys”R”Us shoppers with digital ads year-round.

ownerIQ Solution

Retailer Targeted Marketing
1st-party data from major retailers enabled ad targeting to the largest portfolio of active retail shopper audiences.

Business Goals

Increase sales for new and existing products
Generate brand awareness for Step2


Audience Insights

Based on the observed shopping behavior of the Step2 audience, Step2 shoppers index higher than other shoppers in endemic product categories like Toy Kitchens and Play Food, as well as non-endemic categories such as the following:

Convertible Car Seat

Food & Beverage
Arts, Entertainment & Recreation

Online Greeting Card Services
Baby & Children Apparel

Seasonal Party Supplies & Decor
Maternity Clothing

Alternative Fuel Cars
Twin Strollers

Learn more about the benefits of
Retailer Targeted Marketing

Advertiser Testimonial

The ability to target the Toys “R” Us audience of parents was exactly what my brand needed to succeed in this campaign. We saw tremendous results after exposure,
exceeding our ROI goal by more than 5x.

Tena Crock

VP of Ecomm & Digital Marketing at Step2