About Us

About the Q

ownerIQ, or “The Q”, has built the market’s first and only
single-platform solution designed to support the full suite of 1st and 2nd party data programs that are now part of every retailer and brand’s digital marketing playbook. Our software platform, CoEx, is an award-winning, vertically integrated data and advertising technology stack, the center of which sits the largest second-party data marketplace of shopping and purchase data.

ownerIQ is headquartered in Boston’s Fort Point neighborhood has 4 offices across the U.S.

ownerIQ About
ownerIQ About
ownerIQ About
ownerIQ About
the ownerIQ story

Having successfully built and sold their first company, Bitpipe, co-founders Jay Habegger and Eric Mabley put together the founding team of ownerIQ (Jay Habegger, Doug Shattuck, Eric Mabley, Chris Back and Connie Johnson) in 2007. This time the goal was to change advertising for retailers and brands with the idea of ownership targeting through the power of second-party data. Even back then, we knew the best predictor of buying behavior is shopping behavior. Since our inception we have grown to be the leading second-party data marketplace offering retailers and brands next level digital advertising through transparency, relevancy and scalability.

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