Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people’s lives. Acer’s product offerings include PCs, displays, projectors, servers, tablets, smartphones, and wearables.
To support a major upcoming product launch, Acer partnered with ownerIQ to increase purchase intent with technology and gaming savvy shoppers and to drive sales of their new laptops. To gain a competitive advantage, Acer used ownerIQ’s platform to target the 1st-party data from several major retailers that sell laptops, including Acer’s recently released laptops. These audiences were made up of shoppers that showed purchase intent for laptops.
Increase shopper purchase intent
Increase brand impact
Increase sales for V Nitro Laptops
Over 6x lift in total shopping behavior
Over $1M in attributed sales of laptops at NewEgg.com influenced by campaign
Targeted shopper’s likeliness to return for product browsing and purchasing increased by 36x
Working with ownerIQ to target NewEgg’s audience of tech and gaming enthusiasts helped us to achieve our goals and get in front of the right consumers that we wouldn’t have otherwise been able to target. We’re thrilled with the results.”