Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people’s lives. Acer’s product offerings include PCs, displays, projectors, servers, tablets, smartphones, and wearables.
To support a major upcoming product launch, Acer partnered with ownerIQ to increase purchase intent with technology and gaming savvy shoppers and to drive sales of their new laptops. To gain a competitive advantage, Acer used ownerIQ’s platform to target the 1st-party data from several major retailers that sell laptops, including Acer’s recently released laptops. These audiences were made up of shoppers that showed purchase intent for laptops.