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 Case Study 

The

Overview

Acer is a hardware + software + services company dedicated to the research, design, marketing, sale, and support of innovative products that enhance people’s lives. Acer’s product offerings include PCs, displays, projectors, servers, tablets, smartphones, and wearables.

ownerIQ

Solution

To support a major upcoming product launch, Acer partnered with ownerIQ to increase purchase intent with technology and gaming savvy shoppers and to drive sales of their new laptops. To gain a competitive advantage, Acer used ownerIQ’s platform to target the 1st-party data from several major retailers that sell laptops, including Acer’s recently released laptops. These audiences were made up of shoppers that showed purchase intent for laptops.

Business

Goals

Increase shopper purchase intent

Increase brand impact

Increase sales for V Nitro Laptops

Acer

Outcomes

Over 6x lift in total shopping behavior

Over $1M in attributed sales of laptops at NewEgg.com influenced by campaign

Targeted shopper’s likeliness to return for product browsing and purchasing increased by 36x

Working with ownerIQ to target NewEgg’s audience of tech and gaming enthusiasts helped us to achieve our goals and get in front of the right consumers that we wouldn’t have otherwise been able to target. We’re thrilled with the results.”

Michelle Leavitt Consumer Marketing Manager, Acer

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