Activations

Product Brand Types
Product Brand Types

ownerIQ understands that 1st party and 2nd party data access and management of has little value to marketers unless you activate it. Luckily, our solution has you covered. From programmatic advertising, to co-op programs, to monetization,
to attribution, etc. we provide the right framework to support any type of data activation for retailers and brands.

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Retailer Marketing Activation Opportunities
For Retailers
Programmatic Targeting

Programmatic Execution

Most complete programmatic solution for retailers, bar none. Retailers can activate their own data assets programmatically, in addition to leveraging the 2nd party data from our marketplace.

  • Tools to build segments of your customers based on shopping and purchasing behavior
  • Marketplace to directly request and access the 2nd party data of the brands you sell
  • Modeling feature to build pools of “like audiences” from 1st and 2nd party audiences
  • Settings to create separate parameters for targeting, optimization and attribution
Monetization

Data Monetization

Most comprehensive data monetization solution for retailers. Our complete technology and service framework enables you to maximize your data’s revenue and marketing potential.

  • Product management to build and bring to market your branded advertising product
  • Integrated DMP and DSP technology to eliminate data loss and maximize opportunity
  • Advanced security and competitive blocking features for greater oversight
  • Multi-channel sales approach includes direct and agency teams
Co-op Partnership

Co-op Marketing Platform

Complete technology and service framework that allows retailers to leverage their data assets to
create a comprehensive advertising platform to support digital co-op campaigns at scale.

  • Product management to build complete co-op ad platform
  • Advertising product that includes programmatic execution, reporting and insights
  • Integrated DMP and DSP technology to eliminate data loss and maximize opportunity
  • Partner solutions to provide education resources to marketing and merchant teams
  • Account and delivery services to ensure campaign success and advertiser satisfaction
Retail Attribution

Retail Attribution

Established framework that ingests and organizes data from your e-commerce, point-of-sale
and CRM platforms to create a full attribution suite that measures the direct impact of your advertising campaign on sales.

  • Purchase intent report measures lift in specific page visits
  • E-commerce report shows lift in sales down to the product and SKU level
  • In-store reports, powered by our device graph, measures sales at physical stores
Brand Marketing Activation Opportunities
For Brands
Retailer Support and Attribution

Retailer Targeting and Attribution

Largest second-party data marketplace where brands can directly access the data from their retailer partners with full transparency to target your display ads and measure attributable sales.

  • Robust data marketplace where brands can directly select or request data from specific retailers
  • Integrated DSP to directly activate data and launch ad campaigns on the platform
  • Reporting suite that measures sales on a retailer’s e-commerce site and at physical stores
Programmatic Targeting

Programmatic Execution

Most complete programmatic solution for brands, bar none. Our DSP feature set is built to support brands’ direct to consumer and retail agenda.

  • Tools to build segments of your customers based on shopping and purchasing behavior
  • Marketplace to directly request and access the 1st party data of your retailers
  • Modeling feature to build pools of “like audiences” from 1st and 2nd party audiences
  • Settings to create separate parameters for targeting, optimization and attribution
Data Sharing

Data Sharing (Retail Support)

Only secure platform that enables brands to share their data assets with retailers or other marketing partners for marketing or monetary gain with full control and transparency over usage.

  • Neutral data platform to grant second-party access to your data for co-branded ad campaigns
  • Settings to create terms and conditions for usage
  • Tools to individually view, approve and reject requests
  • Pre-approval functions to generate demand and marketing budgets from your retailers
  • Reports to measure scale and performance of your sharing strategies

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