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 Case Study 

The

Overview

Bath & Kitchen Idea Center is a regional plumbing and home improvement showroom that specializes in remodeling, new construction, and repair work. With showrooms across the country, each showroom offers the latest products from quality manufacturers to the service of professional consultants.
Bath & Kitchen Idea Centers came to ownerIQ looking to drive in-store traffic, increase brand awareness, and grow their online presence.

ownerIQ

Solution

Using ownerIQ's second-party data solutions, Bath & Kitchen Idea Center launched a program with its unique brand shopper audiences to target qualified and in-market consumers at scale. The solutions created the ability for Bath & Kitchen Idea Center to find new and relevant in-market shoppers. ownerIQ's vast amount of second-party data identified Bath & Kitchen Idea Center shoppers' complex shopping patterns, increased brand awareness, and drove massive performance at scale.

Business

Goals

Drive in-store foot traffic

Increase brand awareness

Grow online presence

Bath & Kitchen Idea Center

Outcomes

1.2M co-branded ad impressions served

370K unique shoppers reached

Expanded brand audience portfolio

ownerIQ has been a valuable partner in helping us not only reinforce our branding online but also providing us the opportunity to work more closely with our preferred brand partners. Our ad campaigns have helped us bring product awareness and drive traffic into our showrooms.”

Daryn Cherry National Showroom Manager, Winsupply Inc., Bath & Kitchen Idea Centers

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