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 Case Study 

The

Overview

Big George's Home Appliance Mart is a family-owned business in the Ann Arbor, Michigan area with 3 sister stores. They provide a large selection of appliances, home theater systems, mattresses, fireplaces and outdoor cooking products.

ownerIQ

Solution

After hearing about the success of ownerIQ’s targeting capabilities, Big George’s came to ownerIQ looking to reach the audiences of their product brands while driving product awareness both on their website and through in-store traffic. By leveraging over ten brand partnerships, ownerIQ enabled Big George’s to target the local in-market shoppers of the brands they sell.

Business

Goals

Increase awareness around stores

Drive qualified site traffic

Drive in-store foot traffic

Big George's

Outcomes

Increased local awareness to compete with big box stores

Garnered actionable insights to support sister store campaign launch

After seeing tremendous success running campaigns with ownerIQ, we signed up our sister store and now we use ownerIQ as an always-on marketing strategy to drive quality in-store and web traffic.”

Jake Steudle Marketing Director, Big George's Home Appliance Mart

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