Brand Guidelines

About ownerIQ

ownerIQ, or “The Q”, is focused on leading the data market’s evolution towards transparency, relevancy and choice. We are bringing the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: The Second-Party Data marketplace.

Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics, and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. ownerIQ headquartered in Boston’s Fort Point neighborhood has 6 offices across the U.S. and over 150 employees.

desk laptop image

Logo Lockups

ownerIQ logo


High-res vector: .eps

Q logo

the Q

High-res vector: .eps


#199DD9 |
Pantone 7688 C

#A6A8AB |
Pantone Cool Gray 6C


Proxima Nova Regular

ABCDEF 012345!#.

Bebas Neue Headline Type

Proxima Nova is a sleek, modern typeface that represents the Q’s new rebrand and feel. Bebas Neue is a condensed display typeface and should be used for mainly headlines only. These fonts should be used for one sheets, on web, retargeting ads, headlines, paragraphs, bullets, etc. The new, custom logo also integrates Proxima Nova Bold. If Proxima Nova or Bebas Neue is unavailable, use Arial; for example in PowerPoint.

Writing out ownerIQ

When writing out ownerIQ, use a lowercase o w n e r and an uppercase IQ. This helps keep our brand modern, and moving toward more frequent use of “The Q.”

Questions about our brand? Reach Out