Brands’ In-house Programmatic Stacks Are Missing a Key Piece

Brands that distribute product at retail lack the right technology to support these relationships

Brands take Programmatic In-House

Historically, programmatic buying expertise resided within the walls of media buying agencies. Today, more brands are bringing this practice in house and seeing the benefits such as improved performance, cost efficiency & transparency, greater control of targeting, and more. Unfortunately, standard programmatic software or DSPs were not specifically designed to support brands’ retail objectives. As a result, when brands with retail distribution in-house their programmatic practice, their tech stacks have major gaps.

Download our whitepaper to find out the critical features you should consider when building your in-house programmatic tech stack.