Historically, programmatic buying expertise resided within the walls of media buying agencies. Today, more brands are bringing this practice in house and seeing the benefits such as improved performance, cost efficiency & transparency, greater control of targeting, and more. Unfortunately, standard programmatic software or DSPs were not specifically designed to support brands’ retail objectives. As a result, when brands with retail distribution in-house their programmatic practice, their tech stacks have major gaps.
Download our whitepaper to find out the critical features you should consider when building your in-house programmatic tech stack.