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Case Study

The

Overview

Fleet Feet is a national specialty running retailer committed to building local running communities. Fleet Feet also offers educational resources and training opportunities to assist in helping customers achieve fitness goals. Fleet Feet partnered with ownerIQ to use their full data suite of second-party data strategies to drive shoppers instore and online.

ownerIQ

Solution

By targeting the audiences of brands Fleet Feet sells using ownerIQ’s CoEx platform and Data Marketplace initiated data partnerships with major running brands enabling the sharing of first-party audience data between suppliers and retailers. These newly formed data partnerships gave Fleet Feet permissioned access to the most qualified active in-market shoppers looking specifically for the brands and products sold at Fleet Feet retail locations and on www.fleetfeet.com. Fleet Feet and ownerIQ, using various running brand’s first-party audience data, launched display advertising campaigns serving co-branded ads targeting those specific running audiences, driving them to Fleet Feet’s online store locator and website. Additionally, Fleet Feet uses ownerIQ’s in-store attribution reporting and is able to quantify Fleet Feet’s campaign results into order amounts, revenue, and return on ad spend (ROAS) both online and in-store and by product/brand. Fleet Feet used ownerIQ’s Creative Services offering to upgrade their co-branded ads to rich media ads dynamically displaying the address of the closet Fleet Feet location to each individual targeted shopper.

Business

Goals

Reach more qualified online shoppers

Increase awareness to drive in-store sales

Find the right technology provider that was able to provide campaign attribution not only online, but in-store at Fleet Feet retail locations

Fleet Feet

Outcomes

7,912,557 total campaign impressions

100,000+ monthly unique shoppers reached

265,952 total attributed page views

Using ownerIQ as our full second-party data solution has been a tremendous asset to our business, increasing our shopping pool, forging partnerships with brands we sell and driving in-store sales.

JASON JABAUT

SENIOR DIRECTOR OF E-COMMERCE

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