HomeServe USA is an independent provider of home repair service solutions. For 15 years, HomeServe has helped homeowners protect against the expense of home emergencies by providing affordable coverage and offering a quality service. HomeServe provides over 3.6 million homeowners in the U.S. and Canada with best-in-class emergency repair services through leading utility partners, municipalities and directly to consumers.
HomeServe USA partnered with ownerIQ to identify and target active in-market shoppers at scale. ownerIQ was able to precisely model HomeServe’s converting customers by using the specific shopping and buying behaviors observed across the ownerIQ data ecosystem. This allowed HomeServe and ownerIQ to effectively target the most suitable in-market shoppers with digital advertisements driving them to the online shopping cart to purchase home repair plans.
ownerIQ and HomeServe launched a second campaign simultaneously targeting the Q’s proprietary ‘“duress audience,” comprised of shoppers searching for product support information; and using the same goals and expected outcome.
HomeServe team was excited to take advantage of ownerIQ’s second-party offerings by targeting The Zebra’s like audience to lead to successful targeting. Since the launch, this branded audience is top performing and continuing to help drive down the CPA of the campaign.
Target new active in-market shoppers at scale
Drive home repair plan application submissions
80.8 million impressions delivered
2,200 attributed applicants
Viewability between 50-60%
With ownerIQ, we were interested in the ability to target second party data creating a unique pool of relevant shoppers we wouldn’t be able to reach elsewhere. The platform transparency allowed us to monitor our campaigns and see which data sources worked the best or needed to be changed. In addition, ownerIQ’s communication and customer service gave us peace of mind that we had experts on our side.”
Senior Digital Marketing Manager, HomeServe USA