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 Case Study 

The

Overview

Hunt’s Photo & Video is a photo specialty retailer with locations throughout New England. Hunt’s Photo & Video continues to use ownerIQ campaigns to raise local awareness about their stores among photography shoppers.

ownerIQ

Solution

Using ownerIQ's second-party data solutions, Hunt’s photo and video targeted local in-market shoppers of over 23 top product brands they sell at their retail locations including, but not limited to, Canon, Tamron and Sigma.

Business

Goals

Increase awareness

Drive in-store foot traffic

Elevate online presence across family-friendly websites

Level the playing field with the internet’s major photographic equipment resellers

Hunt's

Outcomes

Increased investments

Expanded brand portfolio

Our ownerIQ campaign is one of our most valuable investments. It allows us to efficiently reach consumers along their path to purchase as they are shopping for the products we sell.”

Richard Yagjian Executive Vice President, WB Hunt Company, Inc.
d/b/a Hunt's Photo & Video

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