K2 is a Ski brand that prides itself on combining fun with science and technology. Founded in Washington in 1963, K2 boasts 15 brands across 40 Consumer Product Categories, including skis, poles, bags, boots, helmets, and accessories.
K2 Partnered with ownerIQ to boost their data-centric marketing strategies by utilizing data partnerships to support their dealers, and reach even more qualified shoppers and drive sell-through of K2 products at retail locations.
As a manufacturer, data-driven marketing is crucial to the future of our business. With many high-quality brands competing in our space, we need an in-depth understanding of both our customers and the initiatives that resonate with them to design better products and grow our brand. Data partnerships help us accomplish these goals.”
Vice President of Marketing, K2 Sports