LG, a multi-national electronics manufacturer of home entertainment, mobile and home appliance products wanted to acquire new customers and increase sales at retail.
Using ownerIQ’s Optimized Shopper Product, LG leveraged a full portfolio of retail and brand partnerships to identify tech-savvy TV shoppers. ownerIQ’s powerful technology allowed LG to adjust campaign targeting in real-time and drive conversions at scale. As a part of ownerIQ’s audience sharing program, LG was able to effectively support and improve sales of their products via retail. By allowing LG retailers to target consumers who researched products on LG’s site, the program increased sell-through at brick and mortar and online.
Improve brand awareness
Promote their Smart TV product
Drive sell-through in the retail channel
Increased investment for over 30 authorized LG retailers
Received over $1M in co-branded advertising over 12 months
ownerIQ is a great partner for us because they are able to deliver results aligned with our key initiatives of acquiring new customers, increasing consumer engagement and sell-through in our retail channel.”
Vice President Marketing, Consumer Electronics & Home Appliances, LG