The Lie At The Heart of AdTech

Audience Portability:

The idea that an interesting audience, consumers who recently purchased in a specific category, or visitors to your website, can be packaged up and moved from technology platform to technology platform with fidelity.

lie at heart of adtech

Audience Portability is one of those things that just ain’t so, although the entire industry behaves as if it is, to the detriment of advertisers. So why are advertisers made to believe that audience portability is the norm, when in fact it is the exception? CONVENIENCE. The reality is that there is a significant loss when moving an audience from one technology platform to another!

Download our ebook for a deeper dive into audience portability, the industry's problem, the truths, and the financial impact these problems can have on advertisers.