Audience Portability is one of those things that just ain’t so, although the entire industry behaves as if it is, to the detriment of advertisers. So why are advertisers made to believe that audience portability is the norm, when in fact it is the exception? CONVENIENCE. The reality is that there is a significant loss when moving an audience from one technology platform to another!
Download our ebook for a deeper dive into audience portability, the industry's problem, the truths, and the financial impact these problems can have on advertisers.