Maytag Month: Maytag shares audience with retailers
Maytag Month is the company’s annual promotion to provide consumers with great deals on dependable home appliances. In addition to generous rebates on select models, Maytag works with ownerIQ to facilitate co-op promotional campaigns for their dealers that deliver highly-targeted offers to help dealers bring customers into their showrooms.
To drive sell-through of Maytag products at retailers during the month of May. Maytag has worked with ownerIQ to support May is Maytag Month to increase the number of dealers taking advantage of the valuable data Whirlpool brands are able to provide for these type of digital advertising programs. Maytag uses ownerIQ platform to facilitate co-op promotional campaigns for their dealers that deliver highly-targeted offers to help dealers bring customers into their showrooms.
Benefits & Results
10.26% increase in online orders
11.34% increase in revenue
As high as double ROAS
Doubled site traffic from April to May 2017
ownerIQ enables Maytag and all Whirlpool brands to securely and transparently grant our retailers access to our own audience data to run co-branded ads. We have thousands of in-market shoppers coming to our own website but our products are primarily sold through a retail channel. That audience is a valuable asset and we invest greatly in getting them there. ownerIQ’s platform helps us maximize this valuable data asset, empowering retailers to use this data and drive more shoppers to their showrooms to buy Whirlpool products.”
Associate Brand Manager, Shopper Marketing at Whirlpool