Napoleon Gourmet Grills Case Study

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Napoleon Gourmet Grills partnered with ownerIQ to drive more sell-through at their retailers


Napoleon Grills is a privately owned manufacturer of quality wood and gas fireplaces stoves, gourmet gas and charcoal grills, outdoor living products, and heating & cooling products sold at retail.

ownerIQ Solution

Napoleon Grills partnered with ownerI to support their dealers and drive more sell-through. They utilized the Retail Activation Program to easily educate their dealers on the value of participation.

Business Goals

Drive sell-through of high-end products at retail



Program adoption rate by their retailers


Campaign renewal rate


Advertising value received in first 6 months


Ad impressions received

Learn more about ownerIQ


We found ownerIQ’s programs to be a 'no brainer' for our dealers to drive qualified in store traffic. It's a turnkey way for our dealers to run online ad campaigns without having to worry about ad creative.

Justin Spray

Business Innovation Manager, Napoleon

Thanks to our ownerIQ partnership, we were able to increase traffic to our website. [...] Our dealers’ campaign results are impressive. The cost per visitor is more efficient than our cost per click from our Google Adwords campaign.

Tiffany Gillespie

Barbecues Galore