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 Case Study 

The

Overview

Napoleon Grills is a privately owned manufacturer of quality wood and gas fireplaces stoves, gourmet gas and charcoal grills, outdoor living products, and heating & cooling products sold at retail.

ownerIQ

Solution

Napoleon Grills partnered with ownerIQ to support their dealers and drive more sell-through. They utilized the Retail Activation Program to easily educate their dealers on the value of participation.

Business

Goals

Drive sell-through of high-end products at retail

Napoleon Grills

Outcomes

40% program adoption rate by their retailers

89% campaign renewal rate

$25K advertising value received in first 6 months

3M impressions received

We found ownerIQ's programs to be a 'no brainer' for our dealers to drive qualified in-store traffic. It's a turnkey way for our dealers to run online ad campaigns without having to worry about ad creative.”

Justin Spray Business Innovation Manager, Napoleon

Thanks to our ownerIQ partnership, we were able to increase traffic to our website. Our dealers' campaign results are impressive. The cost per visitor is more efficient than our cost per click from our Google Adwords campaign.”

Tiffany Gillespie Barbeques Galore

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