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 Case Study 

The

Overview

ShoppersChoice aims to satisfy all indoor and outdoor needs with their selection of grilling equipment, luxury appliances, and patio furniture.

ownerIQ

Solution

ShoppersChoice came to ownerIQ looking to increase traffic while reaching target audiences of their products. The ownerIQ platform enabled ShoppersChoice to expand their prospecting efforts and maximize their annual campaigns, especially during their busiest summer months. ownerIQ is ShoppersChoice’s #1 partner for prospecting, bringing the most new customers to their site.

Business

Goals

Increase awareness and web traffic for peak selling season

Drive an increase in qualified first-time shoppers to website

ShoppersChoice

Outcomes

Increased traffic by 22% in one month

Increased direct traffic up to 16% per month compared to 10% of previous year

Grew new direct traffic by 17% (was down 11% prior to ownerIQ partnership)

OwnerIQ helped us drive and increase traffic and bring new shoppers to our website. This has helped us expand our prospecting efforts during our busiest summer months. We look forward to accessing more transparent data for continued digital success with ownerIQ. One of the reasons that we love working with ownerIQ is their top-notch client services organization. Their response time and ability to adjust campaigns or creative on the fly are incredible.”

Kemp Honeycutt Marketing, ShoppersChoice

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