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 Case Study 

The

Overview

The Step2® Company, LLC, is the largest American manufacturer of preschool and toddler toys. Step2 offers a variety of heavy plastic toys designed mainly for younger children including outdoor play furniture and riding toys.

ownerIQ

Solution

Step2 came to ownerIQ looking to drive brand and product awareness among parents with children while consistently engaging retail shoppers. Leveraging ownerIQ’s Retailer Targeted Marketing solution, Step2 was able to target active leading toy retailer shoppers with digital ads year-round.

Business

Goals

Increase sales for new and existing products

Generate brand awareness

Step2

Outcomes

Exceeded ROI goal by 5x

Reached an average of 150K leading toy retailer shoppers daily

Increased investment during peak season drove reach numbers to over 1M shoppers daily

Targeted shopper’s likeliness to return for product browsing and purchasing increased by 36x

The ability to target the leading toy retailer audience of parents was exactly what my brand needed to succeed in this campaign. We saw tremendous results after exposure, exceeding our ROI goal by more than 5x.”

Tena Crock VP of Ecomm & Digital Marketing at Step2

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