The Step2® Company, LLC, is the largest American manufacturer of preschool and toddler toys. Step2 offers a variety of heavy plastic toys designed mainly for younger children including outdoor play furniture and riding toys.
Step2 came to ownerIQ looking to drive brand and product awareness among parents with children while consistently engaging retail shoppers. Leveraging ownerIQ’s Retailer Targeted Marketing solution, Step2 was able to target active leading toy retailer shoppers with digital ads year-round.
Increase sales for new and existing products
Generate brand awareness
Exceeded ROI goal by 5x
Reached an average of 150K leading toy retailer shoppers daily
Increased investment during peak season drove reach numbers to over 1M shoppers daily
Targeted shopper’s likeliness to return for product browsing and purchasing increased by 36x
The ability to target the leading toy retailer audience of parents was exactly what my brand needed to succeed in this campaign. We saw tremendous results after exposure, exceeding our ROI goal by more than 5x.”
VP of Ecomm & Digital Marketing at Step2