Second-Party Data
and Decisioning Solutions

For retailers, brands and all digital marketers

Featured in the news

Our Qniverse

Brings the richest pool of shopping data to digital display. Aggregating over 1 billion online shopping behaviors each month from retailers, brands, and e-commerce websites.

Explore the Qniverse Below For

Transparent second-party data

CoEx, the launchpad into the Qniverse, is the first and only second-party data marketplace for brands and retailers to share their online audiences for dynamic digital advertising.


Built for second-party data sharing.

Over 550 brands and retailers are collaborating and benefiting from CoEx today.

Access to new audiences.

Ability to advertise your brand in front of new audiences.

Complete control over your brand.

Choose who can advertise against your audience by only approving the advertisers you trust.

Influence shopping and buying decisions.

Target unique and relevant audiences that are most important to your brand.

CoEx - Audience Sharing Platform
CoEx - Audience Sharing Platform

Direct relationships with our brands and retail partners

Million+ active shoppers

Million and counting shopper interactions observed and turned into actionable marketing targets

Data partners across our Qniverse

Fully Integrated Programmatic Stack

The right combination for impactful digital advertising



We have direct access to brand and retailers' 1st party audiences, giving us the largest transparent database of shopper audiences.


Data Science

We ingest over 99 Million shopper interactions from these data partners into a taxonomy of over 13,000 product and brands selects to create actionable market segments.



World­class programmatic technology enables us to maximize each ad opportunity to drive advertisers' KPIs.

Cross Channel

Cross Channel

Our unique reporting suite allows advertisers to measure the impact of their advertising on their retail or conversion based initiatives.

Signals from the Qniverse

Step2 Logo

Working with ownerIQ to target NewEgg’s audience of tech and gaming enthusiasts helped us to achieve our goals and get in front of the right consumers that we wouldn’t have otherwise been able to target. We’re thrilled with the results.


Consumer Marketing Manager, Acer

Step2 Logo

The ability to target the Toys “R” Us audience of parents was exactly what my brand needed to succeed in this campaign. We saw tremendous results after exposure, exceeding our ROI goal by more than 5x

Tena Crock

VP of EComm & Digital Marketing at Step2

Mullen Logo

We were looking for somebody to bring something different to the table in terms of the set of data that would add to what we were doing. That’s where OwnerIQ came in, where they said, "We have these partnerships with retailers, and brands. We can get you on a new set of data that no one else really had." Overall, OwnerIQ for at least a few clients has been one of our best performing partners

Sean Corcoran

SVP, Director of Digital Media & Social Influence at Mullen

Hunt's Logo

Vendor Targeted Marketing from OwnerIQ is something you can’t do with any SEO or Google adwords campaign, Yelp reviews, website takeover campaigns, website banner ads or the innumerable online campaigns touted by every radio, TV, newspaper and online media company in existence.

Richard Yagjian

Executive Vice-President, WB Hunt Company, Inc. (Hunt's Photo & Video)

Rosetta Logo

First-party data is easy. You follow that guy from the website. But second-party is that extra spoke in the wheel. It opens up a lot more opportunity. It's a good awareness driver. It's just as relevant [if not more] as first- and third-party data. They complement each other very well.

Associate Partner Media Strategy Paid

Owned & Earned Media, Rosetta

hhgregg Logo

Second-party data is more efficient, [than first and third]. We can maximize that digital dollar and drive the conversion on the website and in the store

Kevin Lyons

SVP & GM of eCommerce, H.H. Gregg

Mullen Logo

The ability to bring a smarter set of data to the table and capitalizing in a way that other people aren’t capitalizing has been really valuable in that sense. The fact that they’ve been able to evolve with us [is] why we increased spend and we have some clients from travel, retail and consumer electronics [we’re using OwnerIQ for], these guys have done a nice job of differentiating.

Sean Corcoran

SVP, Director of Digital Media & Social Influence at Mullen

Napoleon Logo

We found OwnerIQ’s Vendor Targeted Marketing to be a 'no brainer' for our dealers to drive qualified in store traffic, and a turnkey way for our dealers to run online ad campaigns without having to worry about ad creative

Justin Spray

Business Innovation Manager, Napoleon Grills

What's second-party data? Find out in our new eBook. DOWNLOAD