At Universal McCann, we’re result-driven at the core. We love that ownerIQ operates the same way. Our partnership allows us to seamlessly do what we do best: perform and drive meaningful results for our clients by using second-party data. One client currently benefiting is USPS, which recognized us as a top performer for ROAS (return on ad spend) on the campaign. I would recommend ownerIQ for other brand teams across the agency.
Manager, Integrated Investment
In an industry where the phrase “data is king” is thrown around by everyone from thought leaders to entry level marketers, it does seem a bit ironic that the bulk of available targeting data is largely an unknown in composition and quality. At this moment in advertising, the quality of non-proprietary data is, simply put, bad and ineffective. In this sense, ownerIQ is a diamond in the rough. No matter what the client’s goal is, I know that the quality of their data will be a cornerstone of our strategy and a major contributor to providing results.
Senior Manager, Display Strategy, Point It
Two non-competitive travel advertisers came to Xaxis looking to establish a controlled data sharing partnership. We quickly realized that there is a missing link needed to set up this type of a relationship. That link is a second-party data platform which gives advertisers an easy way to control and negotiate the terms of their arrangement.
Director, Strategy & Investment, Xaxis
First-party data is easy. You follow that guy from the website. But second-party is that extra spoke in the wheel. It opens up a lot more opportunity. It's a good awareness driver. It's just as relevant [if not more] as first- and third-party data. They complement each other very well.
Director of Search & Media, Rosetta
The ability to target the Toys “R” Us audience of parents was exactly what my brand needed to succeed in this campaign. We saw tremendous results after exposure, exceeding our ROI goal by more than 5x
VP of EComm & Digital Marketing at Step2
We were looking for somebody to bring something different to the table in terms of the set of data that would add to what we were doing. That’s where ownerIQ came in, where they said, "We have these partnerships with retailers, and brands. We can get you on a new set of data that no one else really had." Overall, ownerIQ for at least a few clients has been one of our best performing partners
SVP, Director of Digital Media & Social Influence at Mullen
Vendor Targeted Marketing from ownerIQ is something you can’t do with any SEO or Google adwords campaign, Yelp reviews, website takeover campaigns, website banner ads or the innumerable online campaigns touted by every radio, TV, newspaper and online media company in existence.
Executive Vice-President, WB Hunt Company, Inc. (Hunt's Photo & Video)
ownerIQ not only has massive amounts of exclusive second party shopper data, they also have extensive capabilities to measure online to offline sales. Their team was very consultative in helping us choose the right measurement partners and had a lot of expertise in how to set the campaign up for success. We look forward to working with them on multiple campaigns in the future.
AMD, Horizon Media
A successful shopper marketing campaign drives results and combines online, in-store and offline marketing, this is exactly what ownerIQ helped us do for a well known Cottage Cheese brand. ownerIQ’s always-on campaign delivered strong sales outcomes for multiple retailers and CPG brand.
Director of Shopper Marketing, Partners + Napier