In an industry where the phrase “data is king” is thrown around by everyone from thought leaders to entry level marketers,
it does seem a bit ironic that the bulk of available targeting data is largely an unknown in composition and quality. At this moment
in advertising, the quality of non-proprietary data is, simply put, bad and ineffective. In this sense, ownerIQ is a diamond in the rough.
No matter what the client’s goal is, I know that the quality of their data will be a cornerstone of our strategy and a major contributor to providing results.
SENIOR MANAGER, DISPLAY STRATEGY