The Second-Party Data Solution

Enhancing the value of retailer and brand data

Come visit us at etail West!

February 19 - 22, 2019

Palm Springs, CA

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The ownerIQ Difference

Second-data party data strategies that have become the backbone of every retailer and brand’s digital marketing and monetization program. Our neutral, transparent and secure platform enables you to execute these data strategies at scale.

  • Organize your 1st party data into actionable segments for digital
    marketing campaigns
  • Transform your data assets into an end-to-end co-op ad platform
  • Monetize your data assets through multiple sales channels
  • Enhance your 1st party data with transparent 2nd-party retail data
  • Exchange data with trusted partners to execute shared marketing strategies
    using 1st and 2nd party data
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Second-party data and the future of data transparency

Second-party data is the first party data of another organization. Leveraging this type of data, buyers have full transparency into data source and greater confidence in its accuracy. As data buyers and owners continue to demand solutions that bring them closer together, second-party will become the dominant form of data.

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Retailers and Brands Take Second-Party Data To Next Level

Second-party data strategies are mainstream in the retail ecosystem. The majority of retailers and brands use marketing technology to acquire, share, or exchange data assets, with full transparency, to support their digital marketing programs or to monetize their data.