May 27, 2010
BOSTON, MA — OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today it has hired Michael Ouellette as Vice President of Publisher Development.read more »
Read More »May 13, 2010
BOSTON, MA — OwnerIQ, the developer of Ownership Targeted advertising and industry leading solutions enabling retailers and manufacturers to maximize the ROI in their most valuable online line asset – their website, announced today it has hired Michael Chass as Vice President, Retail & Manufacturer Business. read more »
Read More »March 23, 2010
BOSTON, MA — OwnerIQ announced today that it has hired Steve Ustaris as Vice President of Agency Relations and Business Development. Mr. Ustaris will serve as the company’s agency liaison, and lead efforts to develop deep and long-lasting relationships with OwnerIQ’s current and future agency partners. read more »
Read More »March 2, 2010
BOSTON, MA — OwnerIQ announced today that it has hired Stephen Tschosik as Midwest Sales Director. Mr. Tschosik will work out of the company's newly opened Chicago office. read more »
Read More »December 17, 2009
BOSTON, MA — OwnerIQ announced today that it has hired Robert Daniel as Executive Vice President of Advertising Sales. Mr. Daniel will be responsible for advertising sales and is based in OwnerIQ’s New York office. read more »
Read More »December 10, 2009
BOSTON, MA — OwnerIQ announced today the elevation of Connie Johnson to the position of Executive Vice President of Retailer and Manufacturer Business. Ms. Johnson is part of the founding team at OwnerIQ and has been its Vice President of Sales, with responsibility for setting strategy and growing sales across all channels. read more »
Read More »December 2, 2009
BOSTON, MA — OwnerIQ today announced that it has raised $5.8 million in growth financing. Led by Kepha Partners, the round includes participation by all of OwnerIQ’s current investors: Atlas Venture; Egan-Managed Capital; CommonAngels and Mass Technology Development Corporation. Funding will be used to fuel the continued growth of the company’s New York based advertising sales operation, expanding the scope and depth of OwnerIQ’s proprietary data solutions, and the continued enhancements to OwnerIQ’s advanced media-buying platform. read more »
Read More »November 19, 2009
BOSTON, MA — OwnerIQ announced today the hiring of Doug Kelly as Vice President of Retail & Manufacturer Business. Doug will oversee the ongoing development of new and innovative offerings which combine the specific needs of manufacturers and retailers with the unique targeting and on-demand access to advertising inventory enabled by OwnerIQ. Mr. Kelly has over 30 years experience working for such top retailers as PC Richard & Son, Tops Appliance, Newmark and Lewis, and Best Buy, and as former COO and EVP at HADCO, one of the nation’s largest premium appliance distributors. read more »
Read More »November 11, 2009
BOSTON, MA — OwnerIQ announced today the availability of the only online display ad targeting data for consumers making duress, or demand-in, purchases. Duress purchases are those motivated by the immediate need to replace a durable good that has stopped operating, or no longer meets the immediate needs of the consumer. OwnerIQ’s data regarding duress shoppers is both accurate and unique in the industry and is sourced from the product support websites of leading manufacturers as well as OwnerIQ’s own product support site, ManualsOnline (www.manualsonline.com). read more »
Read More »October 21, 2009
BOSTON, MA — OwnerIQ announced the availability today of its industry leading MOST™ real-time media buying platform. With MOST, OwnerIQ is now able to combine it’s proven and proprietary ownership targeting capabilities, with the ability to acquire inventory through real-time-bidding on each impression opportunity to deliver compelling results for its advertiser and agency partners in real-time, and across multiple ad exchanges. read more »
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January 22, 2009
BOSTON, MA — OwnerIQ today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. OwnerIQ was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction. read more »
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June 23, 2008
BOSTON, MA — OwnerIQ, the first company to deliver customized, ownership-targeted media programs, announced today that it has closed $6 million in Series B financing led by Egan-Managed Capital, with all of the Company's original investors also participating. The investment validates the marketplace success the Company has enjoyed in providing consumers with a comprehensive network of self-support web sites and in delivering pinpoint, online media campaigns targeted to consumers based on what they own. read more »
Read More »April 15, 2008
BOSTON, MA — OwnerIQ, the first company to deliver customized, ownership-targeted media programs, today announced that Lisa Badeau has joined the company's board of directors. Ms. Badeau is an executive vice president at Hill Holliday, a leading full-service communications agency offering integrated marketing and advertising solutions to clients such as Bank of America, CVS/pharmacy, Dunkin' Donuts, John Hancock, Liberty Mutual, and Verizon Wireless. read more »
Read More »December 12, 2007
NEWTON, MA — The product user manual is an increasingly critical tool for both consumers and brand managers, according to a survey conducted by OwnerIQ, a company dedicated to helping consumers get the most out of their products. With more and more people turning to the Web for information, the often-overlooked user manual is fast becoming the primary source of product education and the most important part of the consumer brand experience outside of the product itself. read more »
Read More »November 14, 2007
NEWTON, MA — With consumer electronics as perennial hot gifts for the holiday season, OwnerIQ, a company dedicated to helping consumers get the most out of the products they purchase, today announced the addition of four new Web sites for popular consumer electronic (CE) product categories to its growing network of self-support Web sites. Available at TV.ManualsOnline.com, Audio.ManualsOnline.com, CarAudio.ManualsOnline.com and PortableMedia.ManualsOnline.com, each site organizes highly sought, but often hard to quickly find, user manuals, how-to guides and other self-support information for common CE products. read more »
Read More »October 30, 2007
Company Solves Frustrating Consumer Problem of Finding Self-Support Information for Common Consumer Products; Creates New Opportunities for Advertisers
NEWTON, MA — OwnerIQ Inc., the first company to deliver customized, ownership-targeted media programs, today announced it has received $2 million in funding from Atlas Venture, CommonAngels and the Massachusetts Technology Development Corporation. The company operates a network of Web sites, the OwnerIQ Network, that helps people find user manuals and other self-support information for a broad range of consumer products. By aggregating consumer interest in many of the largest consumer product categories, OwnerIQ offers manufacturers and brand advertisers direct access to likely purchasers. read more »
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