Shopper Marketing Summit
March 16-18, 2015 | Shopper Marketing Summit
On Wednesday, March 18, 2015 from 12:00pm to 1:00pm, ownerIQ's SVP of Strategic Channel Development, Bob Scalgione will be giving a seminar on how to enhance digital shopper marketing with Programmatic buying. In this session attendees will learn: how programmatic works as a shopper marketing tool along the path to purchase, discover how retailers are monetizing their online shopper audiences by making them available for digital shopper marketers to target and additionally, see how programmatic buyers can offer scale, speed and accuracy when the technique is applied to targeting specific retail shopper audiences.
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