OwnerIQ - Ownership Targeted Media

March 2, 2010

OwnerIQ Hires Ad Executive Stephen Tschosik as Midwest Sales Director
Continues Growth with opening of Chicago Office

BOSTON, MA — OwnerIQ, the exclusive online source of ownership targeted media programs and developers of MOST™, the leading real-time demand-side platform for online advertisers, announced today that it has hired Stephen Tschosik as Midwest Sales Director. Mr. Tschosik will work out of the company's newly opened Chicago office. read more »

December 17, 2009

OwnerIQ Hires Ad Industry Veteran Robert Daniel To Head Advertising Sales
Taps Daniel as Executive Vice President of Advertising Sales

BOSTON, MA — OwnerIQ, the exclusive online source of ownership targeted media programs and developers of MOST™, the leading real-time demand side platform for online advertisers, announced today that it has hired Robert Daniel as Executive Vice President of Advertising Sales. Mr. Daniel will be responsible for advertising sales and is based in OwnerIQ’s New York office. read more »

December 10, 2009

OwnerIQ Elevates Co-Founder Connie Johnson to Executive Vice President of Retailer and Manufacturer Business
Further Establishes Commitment to Retailer and Manufacturer Relationships

BOSTON, MA — OwnerIQ, the first and only online media company to deliver customized, ownership targeted media programs, announced today the elevation of Connie Johnson to the position of Executive Vice President of Retailer and Manufacturer Business. Ms. Johnson is part of the founding team at OwnerIQ and has been its Vice President of Sales, with responsibility for setting strategy and growing sales across all channels. read more »

December 2, 2009

OwnerIQ Secures Funding to Fuel Continued Growth
Kepha Partners Joins Existing Investors in Supporting Proprietary Targeting Solutions and State of the Art Media Buying Platform

BOSTON, MA — OwnerIQ, the first and only online media company to deliver customized ownership targeted media programs, today announced that it has raised $5.8 million in growth financing. Led by Kepha Partners, the round includes participation by all of OwnerIQ’s current investors: Atlas Venture; Egan-Managed Capital; CommonAngels and Mass Technology Development Corporation. Funding will be used to fuel the continued growth of the company’s New York based advertising sales operation, expanding the scope and depth of OwnerIQ’s proprietary data solutions, and the continued enhancements to OwnerIQ’s advanced media-buying platform. read more »

November 19, 2009

OwnerIQ Expands Efforts to Address the Online Needs of Manufacturer and Retail Market
Hires Former CE, Appliance and Retail Executive — Forms Industry Advisory Board

BOSTON, MA — OwnerIQ, the first and only online media company to deliver customized, ownership targeted media programs, announced today the hiring of Doug Kelly as Vice President of Retail & Manufacturer Business. Doug will oversee the ongoing development of new and innovative offerings which combine the specific needs of manufacturers and retailers with the unique targeting and on-demand access to advertising inventory enabled by OwnerIQ. Mr. Kelly has over 30 years experience working for such top retailers as PC Richard & Son, Tops Appliance, Newmark and Lewis, and Best Buy, and as former COO and EVP at HADCO, one of the nation’s largest premium appliance distributors. read more »

November 11, 2009

OwnerIQ Announces Unique "Duress Shopper" Data
The Most Reliable Display Ad Data Regarding Consumers Making Duress Purchases

BOSTON, MA — OwnerIQ, the first and only online media company to deliver customized, ownership targeted media programs, announced today the availability of the only online display ad targeting data for consumers making duress, or demand-in, purchases. Duress purchases are those motivated by the immediate need to replace a durable good that has stopped operating, or no longer meets the immediate needs of the consumer. OwnerIQ’s data regarding duress shoppers is both accurate and unique in the industry and is sourced from the product support websites of leading manufacturers as well as OwnerIQ’s own product support site, ManualsOnline (www.manualsonline.com). read more »

October 21, 2009

OwnerIQ Goes "Real-Time" with its Cross-Exchange MOST^TM Platform

BOSTON, MA — OwnerIQ, the first and only online media company to deliver customized, ownership targeted media programs, announced the availability today of its industry leading MOST™ real-time media buying platform. With MOST, OwnerIQ is now able to combine it’s proven and proprietary ownership targeting capabilities, with the ability to acquire inventory through real-time-bidding on each impression opportunity to deliver compelling results for its advertiser and agency partners in real-time, and across multiple ad exchanges. read more »

January 22, 2009

OwnerIQ Named AlwaysOn OnMedia 100 Winner

BOSTON, MA — OwnerIQ today announced that it has been selected to the 2009 OnMedia 100 List. The OnMedia 100 Award is given to private, emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. OwnerIQ was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction. read more »

June 23, 2008

OwnerIQ Secures $6 Million in Series B Funding

BOSTON, MA — OwnerIQ, the first company to deliver customized, ownership-targeted media programs, announced today that it has closed $6 million in Series B financing led by Egan-Managed Capital, with all of the Company's original investors also participating. The investment validates the marketplace success the Company has enjoyed in providing consumers with a comprehensive network of self-support web sites and in delivering pinpoint, online media campaigns targeted to consumers based on what they own. read more »

April 15, 2008

OwnerIQ Adds Seasoned Advertising Industry Executive to Board of Directors

BOSTON, MA — OwnerIQ, the first company to deliver customized, ownership-targeted media programs, today announced that Lisa Badeau has joined the company's board of directors. Ms. Badeau is an executive vice president at Hill Holliday, a leading full-service communications agency offering integrated marketing and advertising solutions to clients such as Bank of America, CVS/pharmacy, Dunkin' Donuts, John Hancock, Liberty Mutual, and Verizon Wireless. read more »

December 12, 2007

User Manuals Are At Peak Demands. The Reason? Not What You Think.

NEWTON, MA — The product user manual is an increasingly critical tool for both consumers and brand managers, according to a survey conducted by OwnerIQ, a company dedicated to helping consumers get the most out of their products. With more and more people turning to the Web for information, the often-overlooked user manual is fast becoming the primary source of product education and the most important part of the consumer brand experience outside of the product itself. read more »

November 14, 2007

As Holiday Shopping Heats Up, OwnerIQ Launches Four New Self-support Web Sites for the Most In-demand Consumer Electronics

NEWTON, MA — With consumer electronics as perennial hot gifts for the holiday season, OwnerIQ, a company dedicated to helping consumers get the most out of the products they purchase, today announced the addition of four new Web sites for popular consumer electronic (CE) product categories to its growing network of self-support Web sites. Available at TV.ManualsOnline.com, Audio.ManualsOnline.com, CarAudio.ManualsOnline.com and PortableMedia.ManualsOnline.com, each site organizes highly sought, but often hard to quickly find, user manuals, how-to guides and other self-support information for common CE products. read more »

October 30, 2007

OwnerIQ Secures $2 Million in Series A Funding

Company Solves Frustrating Consumer Problem of Finding Self-Support Information for Common Consumer Products; Creates New Opportunities for Advertisers

NEWTON, MA — OwnerIQ Inc., the first company to deliver customized, ownership-targeted media programs, today announced it has received $2 million in funding from Atlas Venture, CommonAngels and the Massachusetts Technology Development Corporation. The company operates a network of Web sites, the OwnerIQ Network, that helps people find user manuals and other self-support information for a broad range of consumer products. By aggregating consumer interest in many of the largest consumer product categories, OwnerIQ offers manufacturers and brand advertisers direct access to likely purchasers. read more »

March 12, 2010

South by Southwest® (SXSW®)
Smackdown: Consumers Privacy vs. Advertiser Revenue

In early 2009 the Federal Trade Commission became more vocal on its opinions regarding online advertising and privacy policies. To sum it up, the FTC has basically been saying advertisers are not disclosing how they collect information on users well enough. So what could happen to the future of advertising and online publishers if the FTC bans tracking consumers web activity?

May 16 - 19, 2010

iMedia Agency Summit
Strategic Digital Insights and Networking for the Agency Executive & Partner

iMedia's Agency Summit is where agency senior leaders gather to spend time in a collaborative environment with their peers—and their partners—to gain strategic vision on an increasingly integrated media landscape and their role in it.

January 7, 2010

The Advent Of The 'New' A/V Independent

Online media firm OwnerIQ has developed a Web-based display ad targeting consumers making duress, or demand-in, purchases.

Duress purchases are those motivated by the immediate need to replace a durable good that has stopped operating or no longer meets the immediate needs of the consumer.

August 17, 2009

Find the User Manual for Almost Any Gadget at ManualsOnline

You've had your power drill, blender, or media keyboard for a couple of months now--and all of a sudden, it's behaving strangely. The issue you're having might be addressed in the troubleshooting section of the product's manual, and you want to to take a look before diving into whatever information a Web search may provide. Sadly, you can't find the manual that came in the box...

July 2, 2009

OwnerIQ, ScanScout, ChoiceStream target online ad models

BOSTON, MA — OwnerIQ's approach of figuring out what information each user wants to see — and what products each user might be likely to buy — from moment to moment online was featured on Mass High Tech. "Ownership targeting is one of these things that's a fundamental insight," said CEO Jay Habegger. "I think it's going to be a big component of the targeting universe."

OwnerIQ Offers Manufacturers a New Avenue for Reaching Shoppers

Stores Magazine

As product e-mails and search-engine optimization tactics become commonplace, OwnerIQ CEO Jay Habegger believes his company has created the next big trend in Internet marketing...

OwnerIQ's Ownership Targeting Rewrites the Marketing Manual

CE Pro

OwnerIQ is providing marketing managers with a new way of targeting their respective messages: ownership targeting.

Ownership targeting focuses marketing campaigns at those consumers who have already purchased certain items that will lend to a subsequent purchase a related product...

OwnerIQ Capitalizes on Intelligence about Users

Xconomy

I'm one of those people who makes special folders in my filing cabinet for the owner's manuals that come with every new gadget or appliance I buy. If you want to see the manual for my radioactive-green Nokia 6130 cell phone, I can probably dig it up. (Never mind that I haven't used that phone since 1998. If you're busy making file folders, you don't have time to cull them.)...

Learning how to use your new gadgets

The Miami Herald

If you're hunting for a manual, the OwnerIQ network of Web sites owns URLs including TV.ManualsOnline.com, Audio.ManualsOnline.com, CarAudio.ManualsOnline.com and PortableMedia.ManualsOnline.com. The company conducted a survey that 20 percent of Internet savvy consumers review product manuals before even buying the product. I never even thought of doing that, but maybe now I will...

Lost the TV Manual? OwnerIQ has the Answer

Seattle Post-Intelligencer

OwnerIQ has secured $2 million in startup capital that it will use to help consumers find thousands of user manuals for VCRs, digital cameras, microwaves and other home appliances...

Stuck in Owner Manual Hell? OwnerIQ Funded

The Alarm Clock

Here at the a:c, we have been having a hell of a time getting our universal remote to work. So we turned to the Internet and like magic we found the manual. We may have OwnerIQ to thank. It operates sites like Laundry.ManualsOnline.com, CarAudio.ManualsOnline.com, TheUserManualSite.com, TV.ManualsOnline.com, Kitchen.ManualsOnline.com, PortableMedia.ManualsOnline.com and Audio.ManualsOnline.com...

OwnerIQ Looks Smart with $2M First Funding

Mass High Tech

Newton-based OwnerIQ Inc. reports receiving a Series A round of funding. OwnerIQ received $2 million in funding from Waltham's Atlas Venture, Lexington's CommonAngels and the Massachusetts Technology Development Corp., company officials report...

OwnerIQ Closes $2M Round for Online User Manuals

Venture Wire

OwnerIQ Inc., a company that helps people find user manuals online, has closed a $2 million Series A round. Atlas Venture led the round with participation from CommonAngels and the Massachusetts Technology Development Corporation. Eric Hjerpe, partner at Atlas Venture, has joined the board of directors...